EFF to meet with Unilever and Clicks following “racists advert” saga


The EFF revealed during a statement that they’re going to meet with the management of Clicks and Unilever on Thursday.

They are meeting with the 2 companies following the racist advert published by Clicks for a Unilever hair product brand, TREsemme.

EFF leader Julius Malema disclosed this on Thursday.

The two companies on Wednesday separately requested meetings with the EFF on Wednesday.

They made this request after the red berets firmly demanded a gathering with them or witness more drama.

In EFF’s letter to Unilever, the party warned that if they are doing not get a response within 24 hours, “we will take the foremost robust action against TRESemmé with no further notice.”

This morning, the EFF announced that its meeting with Unilever would happen at the EFF headquarters in Braamfontein, Johannesburg, at 10am.

“The EFF delegation will be led by commander in chief Julius Malema while the Unilever delegation will be led by Keagan Alicks,” the EFF said.

Clicks group CEO, Vikesh Ramsunder would lead the delegation in EFF meeting.

The EFF insisted that the meeting did not signify that the protests against Clicks will come to an end.

“We state categorically that the protests of the EFF will continue as we engage these two entities and hold them accountable for their racism,” the party added.

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