SAHRC says Clicks advert debacle dismantles years of work for equality

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The South African Human Rights Commission said it’s getting to have a gathering with the individuals involved within the Clicks advert so on prevent a repetition of an equivalent incident.

The commission said the advert has dismantled years of labor done to manage equality of beat South Africa .

The SAHRC’s Andre Gaum said the commission wants to understand the measures Clicks will use to avoid such sort of advert to surface again.

“Hair has for several years, been the explanation for great harm and hurt for black women and girls.”

Clicks posted on Friday a few hair advert that portrayed black women’s hair as ‘Frizzy and Dull’ & ‘Dry and Damaged,’ while white women’s hair portrayed as ‘Normal and Fine.’

Moreover, Clicks have suspended two of its employees following the controversy surrounding the advert.

Vikesh Ramsunder, Clicks Group CEO said the incident that happened looks so disappointing which might cause transformation for the organisation.

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