The SA Human Rights Commission is looking for an urgent meeting with Clicks.
This is after the controversy that sparked on Friday a few hair advert that portrayed black women’s hair as ‘Frizzy and Dull’ & ‘Dry and Damaged,’ while white women’s hair portrayed as ‘Normal and Fine.’
On Monday morning, EFF members gathered around Clicks stores across the country for a protest, after the sweetness and health store did not provide EFF demands in response to the advert.
EFF has tagged the advert as ‘offensive and racist.’
Moreover, Clicks have suspended two of its employees following the controversy surrounding the advert.
Vikesh Ramsunder, Clicks Group CEO said the incident that happened looks so disappointing which might cause transformation for the organisation.