COVID-19: 2020 Black Label Cup cancelled

2020 Black Label Cup cancelled
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“Following the South African government’s decision to ban all public gatherings and therefore the severity of the COVID-19 outbreak globally, Carling Black Label in conjunction with their partners, Kaizer Chiefs, Orlando Pirates and Stadium Management convened a gathering where all parties concluded that the 2020 Carling Black Label Cup and every one related activities should be cancelled,” read a press release from the organisers.

“The premise of the Carling Black Label Cup is fan engagement, therefore with COVID-19 regulations, there are limitations in optimally engaging with the football loving fans, media, teams and each other stakeholder involved during this unique spectacle.”

Carling Black Label Brand Director, Arné Rust said:

“As Carling Black Label, we share the frustration of our Champion Fans as they’re going to not experience the pre-season Cup which they anticipate annually . As we are currently experiencing the consequences caused by the Coronavirus outbreak, we are concerned that hosting the Carling Black Label Cup won’t align with truth essence of the campaign.”

“However, staying faithful Carling Black Label’s purpose of empowering our champion fans, the brand is planning activities which will still afford football fans a chance to interact with their Champion Beer during a truly novel and exciting way. Details are going to be communicated in due course.”

“Despite challenges surrounding sport , as a football-loving brand, we’ll work closely with our partners at Kaizer Chiefs and Orlando Pirates to hunt innovative ways of bringing fans closer to the sport of football. We turn all Champion fans to be Responsible Together and to seem out on our brand pages for an upcoming announcement.” Rust concluded.

The pre-season match, which started in 2011, gives many fans a voice through the unique voting channels, media drives and fan engagement which have consistently led to the Cup’s sold out status weeks before the much-anticipated match day.

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